So where did you get all this research?

A: Warning – Geek Alert....

Amazingly there are numerous academic disciplines that have experts who have studied online dating. We drew from the fields of sociology, psychology, communications, and (believe it or not) economics, among others.

Some major academic journals that we have used are: Journal of General Psychology, Journal of Abnormal & Social Psychology, CyberPsychology & Behavior, Journal of Social Issues, Journal of Online Behavior, Computers in Human Behavior, Journal of Communication, and Journal of Computer Mediated Communication. WHEW!

Q: What kind of studies are these?

A: These social scientists have conducted surveys, interviews, and spent many hours in labs watching men and women look through profiles and determined what generated interest. They used cameras and computers to track eye movement of people flipping through profiles, analyzed data indicating how long they stayed on particular profiles, changed photographic techniques while maintaining the other aspects of the profile to see how different photographs elicited responses – both negative and positive, etc.

Q: If this is based on statistically significant social science and real research is this guaranteed to work?

A: Guaranteed? Certainly not! (We are resisting the urge to quote "there is nothing guaranteed in life but death and taxes"…) When we were googling the web for online dating consultants and romance coaches we were amazed to see how many "I know all the secrets to a man's heart", "I know EVERY woman desires", "We have discovered the perfect method to get you all the dates you need." etc.

In all honestly, it almost insulted our intelligence. It felt like we were watching late night infomercials touting the latest real estate craze or quick fix diet.

Our tips are proven to work in research environments and then have been field tested for application in the "real world" (in geekoid speak – both empirical as well as anecdotal proof).

Our methods work. They will put the odds in your favor when competing for attention among other similar profiles but the effort you put into it, luck, timing, and human dynamics are huge factors as well.

Q: Do you operate nationwide?

A: Since we are located in Manhattan and have relationships with local photographers in the New York City area we are focusing on those who live in NYC or who may be visiting here in the near future and want to take advantages of our services during their stay here.